In this guide
- Where the Digital creator label comes from
- What the label does and does not mean
- Creator vs business account: what is the difference?
- How to get the Digital creator label on Instagram
- How to remove or change Digital creator on Instagram
- Should you use Digital creator?
- Growing a new digital creator account
"Digital creator" on Instagram means the account owner picked a profile category that says they make content online. It is a label, not a job title or a badge. It is one of the categories you can pick when you switch to a professional account, and Instagram shows it just below the profile photo. It does not mean the account is verified, paid by Instagram or has a certain number of followers. Anyone with a professional account can choose it, and you can change or hide it at any time from Edit profile.
Where the Digital creator label comes from
Instagram has personal accounts and professional accounts. Professional accounts come in two types: Creator and Business. When you switch to a professional account, Instagram asks you to choose a category that best describes what you do. "Digital creator" is one of the options, and it is a broad one that fits almost anyone who posts videos, photos or other content.
Instagram's Help Center says professional accounts show a category directly below the profile image. If you link a Facebook Page, the category matches that Page's category.
What the label does and does not mean
- It is self-chosen. You pick it from a list during setup. There is no application or approval step for the category.
- It is not verification. The blue badge is a separate thing with its own process. See the verification guide for how that works.
- There is no follower minimum. You can pick the category on day one with zero followers.
- It does not decide your account type. Instagram says the category you choose does not determine whether you get a Creator or a Business account. You choose Creator or Business in a separate step.
- It does not mean the person earns money. Some digital creators are paid by brands, many are not. The Instagram earnings guide covers what it usually takes, and how much Instagram influencers make looks at real pay ranges.
Creator vs business account: what is the difference?
Instagram describes Creator accounts as best for public figures, content producers, artists and influencers, and Business accounts as best for businesses looking to grow and reach customers. Both are professional accounts, and the main professional tools, such as the dashboard and insights, are available on both.
| Feature | Personal | Professional (Creator or Business) |
|---|---|---|
| Category label under your photo | No | Yes, and you can hide it |
| Professional dashboard and insights | No | Yes |
| Contact button (email, phone, directions) | No | Optional |
| Inbox with Primary, General and Requests folders | No | Yes |
| Create and manage ads from the professional dashboard | No | Yes |
| Private account | Yes | No, professional accounts can't be private |
Insights are one of the most useful reasons to switch. Instagram says they show who your followers are, when they are online and how people engage with individual posts. That helps with things like choosing the best time to post on Instagram and tracking your engagement rate.
How to get the Digital creator label on Instagram
If you have a personal account, you get a category by switching to a professional account. The menu names below are the ones Instagram's Help Center uses. They can shift a little between app versions.
- Open settings. Go to your profile and tap the menu icon in the top corner to open Settings and activity.
- Find account type. Under For professionals, tap Account type and tools, then Switch to professional account.
- Pick the category. Choose Digital creator (or another category that fits you better) from the list, then tap Switch to professional account.
- Choose Creator or Business. Select Creator if you are an individual making content, or Business if you run a brand or shop. Tap Next.
- Finish setup. Add contact details and link a Facebook Page if you want to. These steps are optional and you can skip them.
How to remove or change Digital creator on Instagram
You do not need to leave your professional account to remove Digital creator. The category lives in your profile settings, where you can swap it for another one or hide it.
- Edit profile. Go to your profile and tap Edit profile.
- Public business information. Find the Public business information section. Here you can change your category, business contact details and linked Facebook Page.
- Change the category. Tap the category and pick a new one, such as Artist, Blogger or a more specific option.
- Hide it if you prefer. Open Profile display in the same section and turn the category label off. Your account stays professional, so you keep insights and other tools.
- Save. Tap Done on iPhone or the checkmark on Android.
You can also switch back to a personal account to remove the label completely. Instagram says that means losing access to professional tools, such as insights, and disconnecting any linked Facebook Page. If you only want the label gone, hiding it is usually the simpler choice.
Should you use Digital creator?
It is a safe, general choice if you make content across lots of topics. If your content has a clear focus, a more specific category can tell visitors more at a glance. A food account labelled "Chef" or a band labelled "Musician/band" says something "Digital creator" does not.
- Keep it if you are a general creator and want visitors to know you post content rather than sell products.
- Change it if a specific category describes you better.
- Hide it if you want a cleaner profile and let your bio do the talking.
Whatever you pick, your bio does far more work than the category. The Instagram bio ideas guide has examples, and the free font tool below can help your name and bio stand out.
Growing a new digital creator account
A label does not bring followers on its own. What grows a creator account is consistent posting, content people want to save and share, and checking your insights to see what works. The guide on how to get more Instagram followers goes through this step by step, and if your count is dropping instead, see why you are losing followers.
Some new creators also use a small paid boost so a fresh profile does not look empty. Be aware that Instagram says third-party apps that generate inauthentic likes, follows and comments break its Community Guidelines and Terms of Use. If you still choose to, Folzora's Instagram followers service never needs your password, but bought followers will not watch or engage like a real audience, so they never replace good content. Read whether it is safe to buy Instagram followers first.
Frequently asked questions
What does digital creator mean on Instagram?
It is a category label on a professional account that says the person makes content online. The account owner picks it themselves. It is not verification, a paid status or proof of a certain follower count.
Is digital creator the same as an influencer?
Not necessarily. Anyone can choose the Digital creator category, whether they have 10 followers or 10 million. Some people with the label work with brands, but many simply post for fun or to share their work.
How do I remove digital creator from my Instagram profile?
Go to your profile, tap Edit profile, and under Public business information open Profile display. Turn off the category label. Your account stays professional, so you keep insights and other tools.
How do I change my category on Instagram?
Tap Edit profile, go to Public business information and tap your category. Pick a new one and save. If a Facebook Page is linked, the Instagram category matches that Page's category.
Should I pick a creator or business account on Instagram?
Instagram suggests a Creator account for public figures, content producers, artists and influencers, and a Business account for businesses that want to reach customers. Both are professional accounts with insights, and the category you choose does not decide which one you get.
Do you need followers to be a digital creator on Instagram?
No. There is no follower minimum. You can choose the category as soon as you switch to a professional account.
Can a digital creator account be private?
No. Professional accounts can't be set to private. If you switch a private account to professional, it becomes public and pending follow requests are accepted.
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